6do your homework

DONALD RUMSFELD, who did two tours as secretary of defense under different presidents, once said the following: “There are known knowns; [these] are things we know we know. We also know there are known unknowns; that is to say, we know there are some things we do not know. But there are also unknown unknowns—the ones we do not know we do not know.” This may sound like gobbledygook, but if you analyze it, it actually makes sense. The bottom line of what he is saying is: Do your homework.

In today’s world, there is a massive amount of information available to everyone. Information is no longer difficult to obtain. All you need is a computer and a subscription to any database. It is what you do with this information that counts. ...

Get Make Your Own Rules now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.