10wedding dresses
an unexpected case study
SOMETIMES THE best opportunities in business are the most unexpected. If someone had taken out a crystal ball and told me all the businesses I would pursue in the course of my career, I might have believed banking, real estate, and maybe a vineyard. I might have even believed sports. But it is safe to say that one endeavor of which I never thought I would be a part is the wedding dress business.
I did not know anything about the wedding dress business when I received a phone call in 1999 from my friend Ronnie Rothstein, asking me if I would be interested in putting together a group of investors to buy a company called Kleinfeld Bridal. I had heard of Kleinfeld but could not place it.
Ronnie explained ...
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