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Make Your Own Waves by Louis Patler

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10

STAY STOKED!

IN JUST ABOUT ANY CONVERSATION WITH SURFERS, “STOKED” is a term that will appear multiple times. It is used as a noun (“I crave the stoke”) or a verb (“I am so stoked”) or an adverb (“I’m living the stoked life”). Being stoked is the epitome of living. When someone is stoked, there is no limit to what he or she can do.

Clearly, being stoked is directly related to passion and staying stoked is an aspirational goal for surfer and entrepreneur alike. An MBA student recently asked me, “In all your work with entrepreneurs and CEOs, what have they regretted the most?” I had to think hard, but upon reflection my reply came with conviction. “There are two main regrets I have witnessed. The first is not being able to make decisions in ...

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