3
DECIDE TO RIDE
ONCE YOU HAVE LEARNED TO GET WET AND SWIM, MANY more decisions await about what to do in the water. It’s one thing to watch people catching waves from the beach, where it looks so easy. It’s another to be in that churning ocean and decide to ride.
Over coffee one afternoon, Shaun Tomson told me, “Surfing’s very similar to business and it’s very similar to being an entrepreneur. An entrepreneur is gonna get up in the morning and take on the day. And you don’t have a company and thousands of people around you to support you,” he said. “And if you want to be a successful entrepreneur you’re very much dealing with ‘the next wave.’ And you’re dealing with being able to be creative and innovative. And when I approached my surfing that ...
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