“IF YOU WANT TO PUSH YOUR PERFORMANCE LEVELS, FIND the relevant edge,” write business gurus John Hagel and John Seely Brown. “In the case of Big Wave surfers, there has been an ever-expanding search for the breaks that would produce bigger and rougher waves to test new board designs and surfing practices.”1 Hagel and Brown are on to something, something special and instructive about the mindset of Big Wave surfers: If you’re going to find that edge and push the limits, you might as well dare big!

If nothing else, Big Wave surfers by definition always dare big. Every wave is a major challenge, every set unique, and every swell a new danger . . . and a new opportunity. So it’s no wonder that innovators and entrepreneurs have a lot to ...

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