Make Your Own Waves

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FAIL FAST OR WIN BIG

By Bernhard Schroeder

Here’s a sample from Fail Fast or Win Big. Fail Fast or Win Big shows you how to forgo a traditional business plan by building a viable business model, a way to find, test, and sell to your market simultaneously, practically from Day 1, then leverage your customers’ experiences immediately toward improving your product. This could mean scrapping your product completely—so be it! If you’re going to fail, fail fast and move on to your big win.

CHAPTER ONE

The End of Business Plans

If you ...

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