PROLOGUE

THE SURFER’S RULES

CONSIDER THESE:

image Facebook, the world’s largest social media site, creates no content.

image Wikipedia, the world’s most active reference source, employs no scholars.

image Airbnb, provider of more beds than Hilton and Marriott hotels combined, doesn’t own a single mattress.

image Uber, the world’s largest cab company, has zero vehicles. ...

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