Chapter 5. The Power of Constraints
If someone had approached me five years ago and told me that today I’d be running a business selling electronics that I designed, I would have told them they were absolutely crazy. My response might have been something like, “Surely you must have me confused with someone else. I’m a software engineer and don’t know anything about electronics. I have a solid, rewarding career and there’s no way I’d be brave enough to make things and sell them. I just don’t do that kind of thing. You’ve got the wrong guy.”
Yet here I am, running an electronics company called nootropic design, selling products that I designed myself to thousands of customers throughout the world. And I’m doing it from ...
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