Chapter 5. The Power of Constraints

If someone had approached me five years ago and told me that today I’d be running a business selling electronics that I designed, I would have told them they were absolutely crazy. My response might have been something like, “Surely you must have me confused with someone else. I’m a software engineer and don’t know anything about electronics. I have a solid, rewarding career and there’s no way I’d be brave enough to make things and sell them. I just don’t do that kind of thing. You’ve got the wrong guy.”

Yet here I am, running an electronics company called nootropic design, selling products that I designed myself to thousands of customers throughout the world. And I’m doing it from ...

Get Maker Pro now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.