Chapter 28.Launching a Full-Featured Merchant Website

In Chapter 27, “Opening an eBay Store,” we looked at eBay Stores, where you can sell additional fixed-price merchandise to your auction customers. An eBay Store, however, is a rather limited online store-front. If you want to move full-force into online retailing, you need something more fully featured.

Fortunately, setting up your own online storefront isn’t nearly as involved as you might think. Numerous services, including eBay itself, provide prepackaged storefront solutions; all you have to do is point and click (and pay some money) to get your store online. Or, if you want something really fancy, you can design your own store on your own website, complete with your own proprietary web ...

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