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Making a Living from Your eBay Business by Michael Miller

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Chapter 22. Creating More Powerful Auction Listings

In the preceding two chapters we discussed various ways to improve your auction sell-through and selling price. The factor that many users neglect, however, is the auction listing itself. Create a better auction listing, and you’ll close more sales—at higher prices.

To make a more powerful auction listing, you need to pay attention to both content and style. That is, the words you write and the way you present those words (and pictures) on the page. You want to write more powerful words and present those words in an appealing fashion. Do so, and you’ll notice the results.

Writing an Effective Item Listing

You can’t neglect the basics. It’s a fact that the better written and more effective your listing ...

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