Making Creativity Practical

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There are many idea-generation techniques. Choosing the right one for a particular situation can be daunting. Managers can start by linking the creative process to their organization’s call for innovation. They can state the problem in a way that encourages creative problem solving, for one. They can learn the differences between types of problem solving, for another. Managers can also determine what creative path is best suited to solving the problem, get their work group or team to generate ideas, and then evaluate those ideas to find the ones most likely to produce results. This is the essence of targeted innovation. ...

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