CHAPTER

4

The Business Model

But out of all the secrets of the river he today only saw one….this water ran and ran,incessantly it ran, and was nevertheless always there, was always at all times the same,and yet new in every moment!Siddhartha

CONTENTS

EIM—The Business Model

EIM Building Blocks

EIM Program Fundamentals

The Combined View—“A Day-in-the-Life”

EIM Organization

Do Right Things—The Things—Do Things Right

Logistics

Summary

References

 

We have already made a case that data, information, and content are organizational “fuel” in the twenty-first century. And even if you want to stay with data and content as a high-powered lubricant of the business, you still have to understand what that means and what makes EIM a business program.

In

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