CHAPTER
5
EIM Alignment
CONTENTS
How Do EIM Objectives Tie to Business Goals?
Turning Business Objectives into EIM Drivers
Aligning EIM Program Objectives
Business alignment is a crucial component in managing information. It is also one of the most often stated obstacles to effective IT (Gartner, Forrester, et al.). The two concepts are related. If information is handled and used without regard to an overarching business perspective, then you get what we have been talking about the past few chapters: quality issues, lack of accuracy, and chaos around data. Hence, IT is historically considered ineffective ...
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