Collect Data

Every human capital analytics project requires data collection, with some techniques comprising more types of data than others. This chapter explores various data collection methods, including classic processes such as surveys, questionnaires, tests, interviews, focus groups, observation, and performance monitoring.


Some of the most ambitious human capital analytics projects occurred at Sears Roebuck & Company. Faced with serious difficulties due to poor financial performance, Sears underwent a transformational project that changed the culture of the company. Led by the CEO with 100 top-level executives at Sears, the organization developed a business model that tracked the success of management behavior ...

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