Chapter 10. Conclusion: Applying the Innovation Rules to Your Organization
Combining Creativity with Commercial Savvy
“The key to the whole game is to innovate and to make a profit.” | ||
| --Kevin Rollins, CEO, Dell[1] | ||
If a CEO overemphasizes innovation, it can spell disaster. Durk Jager at Procter & Gamble found out the hard way that too much emphasis on innovation can displace the focus on the profitability of the business. Jager's over-zealous pursuit of innovation created significant disruptions in the organization and the business faltered: The profits, company morale, and the share price all declined.
A.G. Lafley, the CEO who replaced Jager at P&G, did not abandon the emphasis on innovation and has successfully moved P&G toward significantly improved ...
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