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Making Innovation Work: How to Manage It, Measure It, and Profit from It, Updated Edition
book

Making Innovation Work: How to Manage It, Measure It, and Profit from It, Updated Edition

by Tony Davila, Marc Epstein, Robert Shelton
November 2012
Intermediate to advanced
368 pages
9h 47m
English
Pearson
Content preview from Making Innovation Work: How to Manage It, Measure It, and Profit from It, Updated Edition

9. Cultivating Innovation: How to Design a Winning Culture

How Culture Affects Innovation

Layered on top of and spread throughout the organization, a company’s systems and processes are a network of social interactions—the organizational culture. Culture, comprised of unwritten rules, shared beliefs, and mental models of the people, alters the effectiveness of the innovation tools we have described. The mightiest company in the computer industry, IBM, nearly disappeared in the early 1990s. The company’s culture prized homogeneity and conformance, and the company could not deal with the rate of change going on around it. Only a risky and forceful change driven by a new external CEO put IBM back on the track of success.

Figure 9.1 depicts how these ...

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Publisher Resources

ISBN: 9780133093360Purchase book