The OM Perspective ◾ 37
appropriately be viewed as back office activities, even if, in practice, they are
not treated as such. For example, we might find back office workers (e.g.,
database administrators) who are interrupted by customers to perform ad
hoc requests. Here the back office is being treated like a front office with
high customer contact. This can happen when IT operations impose con-
straints on the customer interaction (e.g., by forcing them to use complex
or very restricted options on their Help Desk call tree or voicemail scripts).
Under these circumstances, the customer will often work around the front
office and go directly to the needed resources in the back office.
One of the compelling demands on IT is that its work (both fron ...