IntroductionMeaning: The Heart and Soul of Innovation

Every morning, all around the world, billions of people wake up and go to work. For some, this may mean walking out into the fields adjacent to their home. For others, it may take an hour-long commute to reach their cubicle on the 50th floor. Regardless of the path, all are moving toward activities that define a large part of who they are. Whether you are a farmer or fund manager, the tasks you do, the responsibilities you hold, the relationships and decisions you make, all express parts of your identity and define you in significant ways. Because of this connection, most of us care about the meaning of what we do.

That said, this is not a book about finding your soul in the workplace; many ...

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