OneThe Road to Meaning

In 1945, a young housewife walks to her local grocer every day. She brings a shopping list, but she doesn't need to be reminded to buy Pine-sol. Her mother always kept a bottle of the all-purpose household cleaner in her pantry, and now she does the same. Its pungent smell reassures her of its natural power to clean her house. Its concentrated formula helps her economize and stretch her budget a little further.

A generation later, in the 1970's, a young working mom stops at Kmart on her commute home. She races through the household cleaner aisle, grabbing a bottle of Formula 409 to clean her kitchen, Liquid Downy to soften her laundry, Lysol to disinfect her bathroom, and a new lemon-scented dishwashing liquid in case ...

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