The authors would like to offer a heartfelt thanks to the many people who made this book possible. It has truly been a privilege for us to work side by side with outstanding people from the world's best companies, people who helped shape our perspective while working to innovate products, services, and brands. Specifically, thank you to those clients who gave us the opportunity to learn and invent, becoming our friends in the process. We have also benefited from our collaborations with the many other business, technology, design, and product development consultants that who have leveraged and challenged our ideas along the way.

This book benefited from the strong support of Cheskin Principals principals Davis Masten and Christopher ...

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