CHAPTER 12
Approaches to Production, Exhibition, and Distribution
TRADITIONAL AND CONVERGENT TRENDS AND PREDICTIONS
This book has introduced both the conceptual and practical tools of media production. The attempt has been made to balance the need for appreciation and understanding of how current forms of media are made with the desire to encourage you to challenge the old forms and experiment with alternatives. New forms of media do not tend to make the old forms disappear; new forms tend to make the old forms adapt. Television did not mean the end of radio. It adopted radio’s programming, and radio changed to a disc jockey format. Home video did not mean the end of movie theaters. It added another revenue stream to the film industry, and theater ...
Get Making Media, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
