O'Reilly logo

Making Media, 3rd Edition by Jan Roberts-Breslin

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 12

Approaches to Production, Exhibition, and Distribution

TRADITIONAL AND CONVERGENT TRENDS AND PREDICTIONS

This book has introduced both the conceptual and practical tools of media production. The attempt has been made to balance the need for appreciation and understanding of how current forms of media are made with the desire to encourage you to challenge the old forms and experiment with alternatives. New forms of media do not tend to make the old forms disappear; new forms tend to make the old forms adapt. Television did not mean the end of radio. It adopted radio’s programming, and radio changed to a disc jockey format. Home video did not mean the end of movie theaters. It added another revenue stream to the film industry, and theater ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required