Chapter 3. The Path to Successful Execution: Good Strategy Comes First

Introduction

It all begins with strategy.

It is impossible to discuss execution until one has something to execute. Central to the model of execution presented in Chapter 2 is strategy, at both the corporate and business levels. Strategy is the driving force, the first essential ingredient in the execution process.

That strategy is so important and fundamental to execution efforts should hardly be surprising. Logically, it follows that poor inputs to the execution process result in poor outputs. Execution outcomes can be hurt severely by problems that arise from faulty strategy formulation or poor strategy. It is vital to eliminate as many problems as possible in the strategy-formulation ...

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