Chapter 7. Managing Change


Successful execution requires the effective management of change. Indeed, execution is often synonymous with change, as key actions and steps are taken or modified to make strategy work.

Analysis to this point has often referenced or implied the importance of change for strategy execution. It is now time to talk explicitly about the critical importance of managing change. The inability to manage change effectively can destroy or seriously hamper otherwise valid and complete execution plans.

Managing Change: A Continuing Challenge

The topic of managing change has received a huge amount of attention. The literature in psychology, sociology, and management has contributed volumes on the subject. The popular ...

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