Chapter 11. Making Global Strategy Work

Introduction

This is another chapter on application of the present model and concepts to real-world execution issues. It follows logically from the previous chapter on diversification via M&A and represents a topic of interest to many organizations in an increasingly global economy.

Global strategy represents a form of diversification. It adds organic growth to a company’s methods of expansion, short of full-scale merger and acquisition, while not eliminating M&A as a source of global diversification. A global strategy usually represents some degree of unrelated diversification, given the focus on different markets, customers, cultures, and modified products or services in different regions of the world. ...

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