Making Sustainability Stick: The Blueprint for Successful Implementation

Table of contents

1. About This eBook
2. Title Page
3. Copyright Page
4. Dedication Page
5. Contents
6. Acknowledgments
7. About the Author
8. Introduction
9. How to Use This Book
   1. Tips for Reading This Book
10. 1. The Business Case
    1. Market Forces
    2. Public Policy and Regulation
    3. The Top Line and Competitive Advantage
    4. The Interface Example
    5. Protecting Your Brand Exercise
    6. Lessons Learned
11. 2. Defining Sustainability
    1. Why Are We Doing This?
    2. Defining Sustainability for Your Company
    3. What Does This Mean to Your Employees?
    4. Lessons Learned
12. 3. Understanding Your Stakeholders and What Is Material to Them
    1. Why You Need Stakeholder Engagement
    2. Materiality and the Process for Determining It
    3. Best Practices and Common Delivery Mechanisms
    4. Communicating It Back to Stakeholders
    5. The Goal of the 5 Touches
    6. Lessons Learned
13. 4. Baselining Sustainability to Measure What Matters
    1. Measure What Matters
    2. Be Inclusive
    3. Using the Gap and SWOT Analyses
    4. Baselining Supports Other Business Decisions
    5. Managing Your Sustainability Data
    6. Lessons Learned
14. 5. Goals/Vision and Your Sustainability North Star
    1. The North Star
    2. Integrate Your Goals
    3. Goals Need to Be Corporate, Departmental, and Individual
    4. Set the Right Goals
    5. Align KPIs and Sustainability Goals with Corporate Goals
    6. Assign Responsibility and Accountability
    7. Lessons Learned
15. 6. Management Support Is Essential
    1. People Need to See, Hear, and Feel Leadership Support
    2. Budget
    3. Dedicate Time and Resources
    4. Prove It Out. Small Wins Build Momentum
    5. Lessons Learned
16. 7. Understanding Change Management to Guide Implementation
    1. Change Is Tough and Nobody Likes to Change
    2. The Hagen-Wilhelm Change Matrix
    3. Understand Your Company
    4. Understanding Your People
    5. Breaking Down Silos and Coordinating across Departments
    6. Don’t Rest on Your Laurels
    7. Engaging the Skeptics
    8. Lessons Learned
17. 8. Engaging Employees Around Sustainability
    1. Introduction to Employee Engagement
    2. Sustainability and Employee Engagement
    3. Train and Make Sustainability Part of the Job
    4. Make It Personal
    5. Recognize Different Learning Styles
    6. Empowered Employees
    7. Intrapreneurship
    8. Lessons Learned
18. 9. Systems, Decision Making, and Internal Alignment
    1. Prioritize Your Actions
    2. Incorporate into Decision Making
    3. Incorporate into Systems
    4. Investment and Procurement Policies
    5. Align Philanthropy and Community with Sustainability
    6. Operationalizing Your Green Team
    7. Lessons Learned
19. 10. Institutionalizing Sustainability
    1. Job Descriptions and Onboarding
    2. Evaluations and Aligning Benefits
    3. Rewards, Recognition, and Compensation
    4. Gamification
    5. Lessons Learned
20. 11. Communicating Sustainability Internally
    1. Continuous Communication Reinforces Your Message
    2. Share Both the Good and the Bad
    3. Align Your Communications Efforts
    4. Use Social Media Internally
    5. External Reporting
    6. Transparency Builds Trust
    7. Lessons Learned
21. Individuals Interviewed for This Book
22. Citations and Endnotes
    1. Chapter 1
    2. Chapter 2
    3. Chapter 3
    4. Chapter 4
    5. Chapter 5
    6. Chapter 6
    7. Chapter 7
    8. Chapter 8
    9. Chapter 9
    10. Chapter 10
    11. Chapter 11
23. Index