5. Goals/Vision and Your Sustainability North Star

Most of us have been part of a company that has made a commitment to a new initiative or program only to see it be put on the back burner when times get tough or busy. To avoid this, sustainability needs to have an aspirational or “North Star” goal so that everyone understands where the company is trying to go, and so the idea is anchored in both good and bad times. Sustainability needs to be integrated into the goals of the company, tied to key performance indicators (KPIs) and business metrics, and the responsibility and accountability for meeting the sustainability goals need to be at all levels—corporate, departmental, and individual.

As Daniel Pink states in Drive,

“Sustainability is something ...

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