11. Communicating Sustainability Internally
Many organizations are falling short in communicating their strategies, goals, and actions around sustainability, especially internally. Typically there is a big push in the first year of a program and a flurry of communications around Earth Day and reporting season, but for most companies these efforts eventually fade away.
For sustainability to be in people’s minds on a daily basis, there needs to be a consistent communication that is authentic, purposeful, and across various mediums. Companies need to tell their sustainability story in a way that resonates with people, internally and externally; is aligned; and reinforces what the company is trying to accomplish.
One could write an entire book about ...