Chapter 4. Return on Sustainability (ROS)

Business leaders need to prioritize climate change efforts and understand what return they are going to get from these investments. This chapter is designed to provide decision makers with both a framework for how to sort through the implementation process and real world examples of companies that have realized financial and brand benefit by reducing carbon emissions.

To help companies sort through the myriad of potential strategies and opportunities for reduction, and to quickly help them understand which actions give them the most ‘bang for the buck,’ I’ve created a new framework called Return on Sustainability (ROS) and several new carbon ratios to give decision makers quantifiable tools to quickly ...

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