1. The Business Case

There is a strong business case for sustainability. Done right, it adds value, saves money, drives innovation, reduces risk, enhances your brand, and increases both customer and employee loyalty. It is not a cost to your business; it is a value creator.

Whether you are embarking on sustainability for the first time or trying to reignite momentum for it within your firm, the key to making it stick within an organization is to demonstrate the business value it will bring to your company over both the short and long term. This chapter is broken down into several sections to help you do just that. First we’ll focus on the external market and public policy forces that provide both risk and opportunities for your company. Then ...

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