6. Management Support Is Essential

Every company I’ve ever worked with has been full of bright, intelligent, and passionate people who want to find ways to operate more sustainably, but they are held back by a combination of things—time, resources, budget, and authentic management support. Employees need to see management walking the talk in a sustained and consistent fashion, backing up their words with actions, decision making, budget, and time.

People Need to See, Hear, and Feel Leadership Support

I’m often reminded of a story about W. Edwards Deming when the quality movement was taking off in Japan in the 1970s and early 1980s. A CEO once asked Deming to speak to his leadership team and educate them on ways to increase the quality of the ...

Get Making Sustainability Stick: The Blueprint for Successful Implementation, Premium Edition now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.