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Making Sustainability Stick: The Blueprint for Successful Implementation, Premium Edition
book

Making Sustainability Stick: The Blueprint for Successful Implementation, Premium Edition

by Kevin Wilhelm
October 2013
Intermediate to advanced content levelIntermediate to advanced
452 pages
11h 1m
English
Pearson
Content preview from Making Sustainability Stick: The Blueprint for Successful Implementation, Premium Edition

11. Communicating Sustainability Internally

Many organizations are falling short in communicating their strategies, goals, and actions around sustainability, especially internally. Typically there is a big push in the first year of a program and a flurry of communications around Earth Day and reporting season, but for most companies these efforts eventually fade away.

For sustainability to be in people’s minds on a daily basis, there needs to be a consistent communication that is authentic, purposeful, and across various mediums. Companies need to tell their sustainability story in a way that resonates with people, internally and externally; is aligned; and reinforces what the company is trying to accomplish.

One could write an entire book about ...

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Publisher Resources

ISBN: 9780133552867