Making Sustainability Work

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CHAPTER 1A new framework for implementing corporate sustainability

With growing sensitivity toward social and environmental issues and shareholder concerns, companies are increasingly striving to become better corporate citizens. Executives recognize that long-term economic growth is not possible unless that growth is socially and environmentally sustainable. A balance between economic progress, social responsibility and environmental protection, sometimes referred to as the triple bottom line, can lead to competitive advantage.¹ Through an examination of processes and products, companies can more broadly assess their impact on the environment and society and find the intersection between improving social and environmental impacts and increased ...