8 A New Approach to Product Design
In recent years, forward-thinking companies have been approaching product design in a very different way. These approaches vary from company to company, but they can be grouped under the heading of concurrent engineering. The objectives of concurrent engineering include:
- Reduced design time
- Improved product quality
- Improved profitability by reducing design costs, manufacturing costs, and product life-cycle costs
- Design for ease of manufacture
- Meeting or exceeding customer requirements and expectations
We must get better at designing products if we are to be competitive. There are some clear trends emerging, including product proliferation, short time to market, and mass customization. Let’s look at each of ...
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