2Making a Business Case
It’s important to step back from an industry that is full of people announcing newwidgets every day—faster widgets, smaller widgets, more widgets. What I’m learningfrom customers is that there is an excess of technology out there. The real pressure is“How do I use this stuff to achieve something important for my business?”
–Louis V. Gerstner, Jr.
CEO of IBM [1993]
The Whats, Whys, and Whens of Business Cases
In this chapter, we define a business case as follows:
This definition suggests that business cases are prepared to justify investments in technology. ...
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