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Making the Software Business Case: Improvement by the Numbers by Donald J. Reifer

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9Overcoming AdversityMore than a Pep Talk

The easiest way to do a snow job on investors (or on yourself) isto change one factor in the accounting each month. Then, youcan say, “It’s not comparable with last month or last year.And we can’t really draw any conclusions from the figures.”

—Robert Townsend [1970]

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The Wary Traveler

The material presented so far uses business cases to justify improvements. I also make numerous suggestions aimed at increasing the validity of your numbers and the credibility of your recommendations. Playing the numbers is dangerous, because once the numbers are made public they cannot be changed. If they are wrong, you ...

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