December 2014
Intermediate to advanced
510 pages
26h 9m
English
Many of our intuitions about creativity are incorrect. We see this most clearly in the case of face-to-face brainstorming. The process of generating novel and useful ideas is often blocked in teams. There is no evidence that conventional brainstorming teams can exceed the performance of people working alone. The various inhibitory social and cognitive factors in teams simply outweigh the potential positive effects of social and cognitive stimulation.152
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