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Making the World Work Better: The Ideas That Shaped a Century and a Company
book

Making the World Work Better: The Ideas That Shaped a Century and a Company

by Kevin Maney, Steve Hamm, Jeffrey O’Brien
June 2011
Intermediate to advanced
350 pages
8h 52m
English
IBM Press
Content preview from Making the World Work Better: The Ideas That Shaped a Century and a Company

The Intentional Creation of Culture

When Soichiro Honda started the Honda Motor Company in 1948 to design and build motorcycles in war-ravaged Japan, his ambitions were audacious. A black-smith’s son who usually wore the blue overalls of a mechanic, Honda stood on an orange crate in the company’s factory four years later and declared his intention to make Honda not just the number one motorcycle company in Japan but number one in the world.

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In classrooms and data centers, assembly lines and sales training facilities, Thomas Watson’s mantra, “Think,” gave visible form to the novel idea that a company could deliberately create its culture.

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Publisher Resources

ISBN: 9780132755153Purchase book