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Making the World Work Better: The Ideas That Shaped a Century and a Company by Jeffrey O’Brien, Steve Hamm, Kevin Maney

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Of Change and Progress

Samuel J. Palmisano

CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER IBM CORPORATION

One simple way to assess the impact of any organization is to answer the question: how is the world different because it existed?

The date of this volume’s publication, June 16, 2011, is a meaningful one for IBM. On it, we celebrate our centennial as a corporation. For IBMers today—women and men who have lived through an eventful part of that history—that means reconnecting to a storied past, and understanding its implications for a still-unfolding story.

But we believe the lessons of our history apply more broadly. Whether you seek to understand the trajectory of technology or to build and sustain a successful enterprise or to make the ...

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