4

Why the top team must lead the charge

‘Don’t just talk about it: do it!’

DR ROLF KUNISCH, BOARD MEMBER AND FORMER CEO, BEIERSDORF

The much-maligned and much-discussed topic of leadership is critical in the increasingly complex world of strategy development. ‘You have to develop leaders,’ says Bob McDonald, former CEO of Procter & Gamble. ‘Deciding strategy is relatively straightforward. Getting it to work is not. That’s where leadership comes in.’

Once upon a time, the world was relatively simple and predictable. A CEO could rely on a Director of Strategy to deliver the company’s strategy. Indeed, the head strategist probably came from a consulting company, and, therefore, could bring best practice to the party.

Unfortunately, this is ...

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