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Making Your Strategy Work by Chris Outram

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In summary

‘As a CEO you only have two or three years to do something good; don’t risk the good by trying to be perfect.’

GERRY MURPHY, CHAIRMAN, THE BLACKSTONE GROUP INTERNATIONAL PARTNERS

Since the beginning of capitalist time, the formulation of strategy for a company to succeed has been vital. Much has been written on the subject of what constitutes good strategy, and tools for how to develop one, and little has changed in the past few decades in both these regards. But the context in which we develop strategy has changed beyond measure. Permanently accelerating globalization, vastly increased rate of change, entirely game-changing technological revolutions and ever-shifting regulations have created an enormously more complex world. ...

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