Making Your Strategy Work

Further insights: the strategy checklist

There have been a few new approaches to strategy but none of them have changed the core strategy process that most companies should pursue. The leadership need to check whether their team have completed the following tasks. Have they been able to …

Establish customer/consumer needs

Few companies now believe that they can progress without a deep insight into what their customers really think. Zhang Ruimin of white goods giant Haier Group insists, ‘Every employee must listen to the customer.’ As Roberto Prisco Paraiso Ramos, Chairman, Odebrecht Oil and Gas, puts it, ‘At the end of the day, clients create value not companies. Everyone needs to be client oriented and making sure clients are listened to. ...