Endnotes
Chapter 2. Developing good strategy – a science or an art?
1 Richard Koch, FT Guide to Strategy: How to Create, Pursue and Deliver a Winning Strategy (Harlow: Pearson Education Ltd, 4th edn, 2011).
2 This approach contrasts with the traditional Red Ocean approach, which takes its name from the blood that spills into the water when companies struggle for market share in established markets. W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Boston, MA: Harvard Business School Press, 2005).
3 OC&C, The Strategic Promised Land: Winning Using End-Game Strategies, www.occstrategy.nl/our-capabilities/our-sectors/global-strategic-thinking/ publications/strategic-promised-land ...
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