How Not to Manage Relations with the Media
Chief executive officers are losing the battle for how Americans perceive them and the companies they lead. There’s no clearer example than that of Robert Nardelli, the former CEO of Home Depot. Nardelli’s $200 million–plus compensation package prompted an effort by organized labor to create a spectacle at Home Depot’s 2006 annual shareholder meeting; in response, the CEO devised an abbreviated format for the meeting and cut off questioners, sparking a huge public relations disaster. Nardelli soon became “toxic,” meaning that nearly all news media coverage of Home Depot revolved around the iron-fisted ways of an arrogant CEO. He was out of a job within a matter of months.
Other CEOs also have felt the ...
Get Manage the Media: Don't Let the Media Manage You now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
