KEY #4

Your Credibility in the Eyes of the Key Players and Others

Your credibility is your “brand image” in the organization and reflects your equity in the brand “You, Inc.” Or, to use an analogy from finance, your credibility is your “credit rating” in the organization. Just as a good financial credit rating offers a cushion in managing your personal finances, your credibility gives you an organizational cushion to try new things and take necessary risks.

Credibility is in the eyes of the beholder. Your credibility with the key players and others who are important to your survival and success (Exhibit 1, page 4) is based on how they perceive your job performance and other contributions to the organization. Such perceptions are colored by how ...

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