Rank with Cost of Delay
I bet you’ve been in this position: you finish a feature set for a specific customer and then realize they changed to a different product because your project released too late. Or you released a product late, and you realized you didn’t receive the revenue (in product organizations) or adoption (in IT organizations). Yes, you received some revenue or adoption, but not as much as you expected.
These are examples of Cost of Delay. The figure is a back-of-the-napkin explanation of Cost of Delay.
Every product has a sweet spot for release. If you release on time, the revenue ramps up to the maximum over the product lifetime. ...
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