Case Endnotes

Chapter 1

1“Trader Joe's.” Hoover's Company Records. Posted 2/14/12.

2“Where in the Dickens Can You Find a Trader Joe's?” Trader Joes. Accessed 2/23/12.

4Deborah Orr, “The Cheap Gourmet,” Forbes (April 10, 2006).

5BusinessWeek Online. February 21, 2008.

6“11: Trader Joe's.” Fast Company. Accessed 2/21/12.

7Marianne Wilson, “When Less Is More,” Chain Store Age (November 2006).

9“11: Trader Joe's.”


11“Aldi.” Wikipedia. Accessed 2/23/12.

12“Trader Joe's Co. 2012.” Supermarket News. Accessed 2/21/12. Supermarket News's Top 75 Retailers January 12, 2009.

13Shan Li. “Trader Joe's Tries To Keep Quirky Vibe as It Expands Quickly.” Los Angeles ...

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