O'Reilly logo

Management and Organization Theory: A Jossey-Bass Reader by Jeffrey A. Miles

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

7

Balance Theory

The main idea in balance theory (also known as consistency theory) is that maintaining a harmonious balance of sentiments is the implicit goal in interactions with other people (Heider, 1946, 1958; Newcomb, 1953, 1968). A major assumption of the theory is that people tend to organize their thoughts, beliefs, attitudes, and behaviors in meaningful, sensible, and consistent ways (Heider, 1946; Osgood & Tannenbaum, 1955; Festinger, 1957; Zajonc, 1960).

According to the theory, people are aware of their surroundings and of the events that take place in their environment (their life space) through a process of perception. People are affected by their environment and cause changes in their environment. People have wants and sentiments ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required