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Management and Organization Theory: A Jossey-Bass Reader
book

Management and Organization Theory: A Jossey-Bass Reader

by Jeffrey A. Miles
February 2012
Beginner
480 pages
11h 16m
English
Jossey-Bass
Content preview from Management and Organization Theory: A Jossey-Bass Reader

16

Image Theory

Image theory focuses on an individual making a decision in the context of a relationship or organization with a presumption that the decision may remain or may later be changed. Image theory was proposed as an alternative to traditional decision-making theory and as a descriptive psychological theory of decision making (Mitchell & Beach, 1990).

Images can be defined as information structures representing different kinds of information about what the decision maker is doing, how and why he or she is doing it, and what kind of progress is being made (Beach & Mitchell, 1987). Image theory uses the term “image” to refer to the schemata involved in decision making (Mitchell & Beach, 1990). Schemata refer to cognitive frameworks that ...

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Publisher Resources

ISBN: 9781118008959