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Management and Organization Theory: A Jossey-Bass Reader by Jeffrey A. Miles

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19

Media Richness Theory

The major premise of media richness theory is that a person’s performance in a communication situation tends to be a function of the fit between the characteristics of the communication medium and the characteristics of the task to be performed (Daft & Lengel, 1984, 1986). In other words, people who use the best-fitting communication channel for their tasks will be more effective than people who use the wrong-fitting communication channel. For instance, you shouldn’t propose marriage or fire an employee using a text message, and you should send a formal engraved invitation to invite your future in-laws to your wedding.

The communication process involves sharing meaning and information with others. Communication is conducted ...

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