CHAPTER 4
The Adaptive Arts Organization
The Royal Scottish National Orchestra has jumped on the digital download bandwagon and launched a subscription download site which links to nearly 60,000 recordings.
Playbill Arts, September, 27, 2006
KEY WORDS
Environments in theopen system:
economic
political and legal
cultural and social
demographic
technological
educational
Continual evaluation process
Content analysis
Demographic descriptor including sex, age, race, income level, occupation, education, birth and death rate, geographic distribution
Information sources:
audiences
other arts groups
board and staff members
the media
professional associations
consultants
SWOT Analysis
News aggregators
In this chapter we will begin the first steps in ...
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