CHAPTER 4

The Adaptive Arts Organization

The Royal Scottish National Orchestra has jumped on the digital download bandwagon and launched a subscription download site which links to nearly 60,000 recordings.

Playbill Arts, September, 27, 2006

KEY WORDS

Environments in theopen system:

economic

political and legal

cultural and social

demographic

technological

educational

Continual evaluation process

Content analysis

Demographic descriptor including sex, age, race, income level, occupation, education, birth and death rate, geographic distribution

Information sources:

audiences

other arts groups

board and staff members

the media

professional associations

consultants

SWOT Analysis

News aggregators

In this chapter we will begin the first steps in ...

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